Press Release Samples for Indian Businesses: 8 Complete Examples

Below are eight complete press release samples written for Indian businesses: a product launch, a funding round, an MoU, a CSR programme, a certification, a new showroom, an award and a Diwali offer. Each follows the Indian dateline format, uses rupee figures and the financial year, and ends with a short note on why it works, so you can copy the structure for your own announcement.

Already have a draft? Paste it into our free press release checker for an instant score and a list of fixes.

New to the format? Start with our step-by-step guide on how to write a press release in India, then adapt the sample below that matches your announcement.

How to use these samples

Pick the sample closest to your news, then replace every fact with your own. Each sample runs between roughly 190 and 260 words, which is shorter than most real releases. A real announcement usually needs one more paragraph of detail, and that is fine as long as the extra paragraph carries facts rather than adjectives.

The later samples add complications Indian businesses meet often: CSR law, institutional partners, festive pricing claims and awards that editors treat with suspicion.

#	Announcement type	Sample company (fictional)	Dateline city	The detail that carries it
1	Product launch	Sutradhar Foods	Hyderabad	Price, pack size and where it is sold
2	Funding round	Saral Kirana	Pune	Amount, lead investor, use of funds
3	MoU / partnership	Ishaan Robotics	Nagpur	What each side commits, and for how long
4	CSR programme	Narmadeshwar Polymers	Vadodara	Budget, beneficiaries, implementing partner
5	Certification	Aarav Pharma	Ahmedabad	What the certificate allows the company to do
6	New office / expansion	Tanvi Textiles	Bengaluru	The commercial reason for the location
7	Award	Coastline Seafoods	Kochi	Who judged it and on what criteria
8	Festive offer / event	Ghar Sajavat Home Stores	Jaipur	Exact dates, exact terms, no vague “up to”

1. Product launch press release sample

FOR IMMEDIATE RELEASE

Sutradhar Foods Launches Ready-to-Cook Millet Breakfast Range at Rs 85 a Pack

Four jowar, ragi and bajra mixes go on sale in 1,200 stores across Telangana and Andhra Pradesh

HYDERABAD, India, 14 July 2026 – Sutradhar Foods today launched a range of four ready-to-cook millet breakfast mixes, priced at Rs 85 for a 250 g pack. The products are available from this week in 1,200 grocery and modern-trade stores across Telangana and Andhra Pradesh, and on the company’s own website.

The range includes ragi dosa, jowar upma, bajra khichdi and a mixed-millet pongal. Each mix cooks in under 12 minutes and contains no added preservatives. The company developed the recipes over 14 months with a Hyderabad-based food technology consultancy and tested them with 600 households before launch.

“Our customers told us they liked millets but gave up after two weeks because soaking and grinding took too long on a weekday,” said Kavya Reddy, founder of Sutradhar Foods. “We priced the pack close to a plate of idli at a darshini, because a health product that feels like a treat does not become a habit.”

The company plans to add Karnataka and Tamil Nadu by March 2027.

About Sutradhar Foods

Sutradhar Foods makes packaged regional breakfast products. Founded in 2022 and based in Hyderabad, it sells through 1,200 stores and employs 46 people.

Media Contact: Rahul Varma, Communications Lead, rahul.varma@example.com, +91 40 4960 2210

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Why this works: the price, pack size and store count are in the headline or first paragraph, so a consumer or retail reporter has the three facts they need without reading further. The quote gives a real consumer insight (people quit millets because of preparation time) and a pricing logic, not a claim about taste. For more on structuring launches, see our guide to writing a product launch press release.

2. Funding announcement press release sample

FOR IMMEDIATE RELEASE

Saral Kirana Raises Rs 8 Crore Pre-Series A to Enter 40 Tier-2 Cities

PUNE, India, 18 March 2026 – Saral Kirana, a B2B supply platform for neighbourhood grocery stores, has raised Rs 8 crore in a pre-Series A round led by Deccan Capital, with participation from its existing angel investors. The company will use the money to expand into 40 tier-2 cities in Maharashtra and Gujarat by March 2027.

Saral Kirana supplies 2,300 kirana stores in Pune, Nashik and Aurangabad. Its gross merchandise value for FY 2025-26 was Rs 34 crore, a 61% rise over FY 2024-25. Rohit Deshmukh, partner at Deccan Capital, will join the company’s board.

“In each city, our delivery cost per store only becomes sustainable after roughly 300 stores, and we were below that number in every new market we tried,” said Anjali Kulkarni, co-founder of Saral Kirana. “This round pays for crossing that threshold in forty cities at once instead of four.”

About Saral Kirana

Saral Kirana is a B2B supply platform for neighbourhood grocery retailers in western India. Founded in 2021 and headquartered in Pune, it serves 2,300 stores and employs 87 people.

Media Contact: Vikram Shetty, Head of Communications, vikram.shetty@example.com, +91 20 4960 1420

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Why this works: amount, round, lead investor and use of funds all sit in the opening paragraph, which is exactly what startup desks at Indian business papers check first. GMV is tied to a named financial year, so the growth figure can be verified. The quote explains unit economics instead of celebrating. Our full guide on announcing a funding round in India covers timing and investor approvals.

3. MoU or partnership press release sample

FOR IMMEDIATE RELEASE

Ishaan Robotics Signs Three-Year MoU With Chandrapur Institute of Technology to Train 900 Students in Industrial Automation

NAGPUR, India, 2 June 2026 – Ishaan Robotics has signed a three-year memorandum of understanding with Chandrapur Institute of Technology to set up an industrial automation lab on the institute’s campus and train 900 diploma and engineering students by June 2029.

Under the MoU, Ishaan Robotics will install six robotic work cells worth Rs 1.2 crore and provide two full-time trainers. The institute will provide 2,500 sq ft of lab space, fold a 120-hour automation module into its curriculum from the 2026-27 academic year, and arrange credits for students who complete it. Ishaan Robotics has committed to interview every student who completes the module for its own apprenticeship programme.

“We spend four to six months retraining every fresh hire on equipment they have never touched,” said Prakash Joshi, Managing Director of Ishaan Robotics. “Putting the same machines in a classroom is cheaper for us than doing that training on the shop floor.”

The MoU is non-exclusive and does not involve any payment between the two parties.

About Ishaan Robotics

Ishaan Robotics builds automation cells for auto-component manufacturers. Founded in 2014 and based in Nagpur, it employs 210 people.

Media Contact: Sneha Wankhede, Corporate Communications, sneha.wankhede@example.com, +91 712 496 0315

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Why this works: most MoU releases say two organisations “joined hands” and stop there. This one lists what each side actually commits, the duration, the money involved and a measurable target, and it says plainly that the MoU is non-exclusive and non-financial. That candour stops a reporter from overstating the deal. Read more on announcing an MoU or partnership in India.

4. CSR initiative press release sample

FOR IMMEDIATE RELEASE

Narmadeshwar Polymers Commits Rs 2.1 Crore of FY 2026-27 CSR Budget to Drinking Water in 18 Villages of Chhota Udepur

VADODARA, India, 21 August 2026 – Narmadeshwar Polymers Ltd will spend Rs 2.1 crore of its FY 2026-27 corporate social responsibility budget on piped drinking water and water testing in 18 villages of Chhota Udepur district, Gujarat. The work will be carried out by Jal Mitra Trust, a registered implementing agency, and is due to finish by March 2027.

The programme covers 11 overhead tanks, household tap connections for about 3,400 families, and quarterly water-quality testing for two years. Village water committees will take over maintenance once construction is complete. The amount equals 2% of the company’s average net profit over the three preceding financial years, as required under Section 135 of the Companies Act, 2013.

“We picked one district and one problem rather than spreading the budget across ten causes, because we want to be able to show the results village by village,” said Hetal Shah, Chair of the CSR Committee at Narmadeshwar Polymers.

About Narmadeshwar Polymers

Narmadeshwar Polymers Ltd manufactures engineering plastics for the automotive and appliance industries. Established in 1998, it operates two plants in Gujarat and employs 640 people.

Media Contact: Karan Desai, Corporate Affairs, karan.desai@example.com, +91 265 496 0460

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Why this works: CSR releases are often dismissed as goodwill advertising. This one names the district, the number of families, the implementing agency, the timeline and who maintains the asset afterwards, which are the questions a development reporter will ask. It also links the budget to the legal obligation under Section 135 of the Companies Act, which requires qualifying companies to spend at least 2% of average net profits of the three preceding financial years. See our guide on how to announce a CSR initiative.

5. Certification press release sample

FOR IMMEDIATE RELEASE

Aarav Pharma’s Ahmedabad Plant Receives WHO-GMP Certification, Opening Regulated Export Markets

AHMEDABAD, India, 22 January 2026 – Aarav Pharma has received WHO-GMP certification for its oral solid dosage facility in Ahmedabad. The certification allows the company to bid for supply contracts in export markets in Southeast Asia and Africa that require it.

The company spent 11 months and Rs 6.4 crore upgrading water treatment, air handling and quality documentation at the plant, which can produce 1.2 billion tablets a year. Exports currently make up 4% of Aarav Pharma’s revenue; the company aims to raise that share to about 25% by FY 2027-28.

“The documentation overhaul took longer than the civil and equipment work, and we had badly underestimated it,” said Dr Sameer Bhatt, Quality Head at Aarav Pharma. “Any company planning this should allow double the time for paperwork.”

About Aarav Pharma

Aarav Pharma makes generic tablets and capsules for Indian and overseas buyers. Established in 2009 and headquartered in Ahmedabad, it runs two facilities and employs 410 people.

Media Contact: Nisha Patel, Corporate Communications, nisha.patel@example.com, +91 79 4960 1077

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Why this works: a certificate is a verifiable fact, which is why it earns coverage when a vague “quality commitment” does not. The release says what the certificate allows commercially and gives a current and target export share. The quote admits a planning error, and admissions are what trade journalists quote. Our guide to announcing a certification or licence explains what documents to keep ready.

6. New office or expansion press release sample

FOR IMMEDIATE RELEASE

Tanvi Textiles Opens First Showroom Outside Tamil Nadu in Bengaluru’s Indiranagar

The 4,200 sq ft store will also handle online order pickups and returns for Karnataka

BENGALURU, India, 29 September 2026 – Handloom retailer Tanvi Textiles today opened a 4,200 sq ft showroom in Indiranagar, its first store outside Tamil Nadu. The store employs 19 people and carries weaves from 340 partner artisans.

Tanvi Textiles has run six stores in Chennai, Coimbatore and Madurai since 2016. About 18% of its online orders in FY 2025-26 came from Karnataka, and the Bengaluru store will double as a pickup and returns point for those customers.

“We were shipping sarees to Bengaluru every day and losing money on returns, because people could not see or feel the weave before paying,” said Meera Raghunathan, Managing Director of Tanvi Textiles. “Growing online first created that problem, and a physical store is the fix.”

About Tanvi Textiles

Tanvi Textiles sells handloom sarees and fabrics sourced directly from weaver cooperatives in south India. Founded in 2016 and headquartered in Chennai, it operates seven stores and employs 140 people.

Media Contact: Arjun Nair, Marketing Manager, arjun.nair@example.com, +91 80 4960 1188

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Why this works: it gives a business reason for choosing Bengaluru (18% of online orders and a returns problem) instead of treating a new location as an achievement in itself. Size, headcount, artisan count and the neighbourhood give city and retail reporters four facts they can use, and the neighbourhood name helps local editions pick it up.

7. Award press release sample

FOR IMMEDIATE RELEASE

Coastline Seafoods Wins Kerala Exporters’ Forum Award for Cold-Chain Traceability

KOCHI, India, 9 September 2026 – Coastline Seafoods has won the Kerala Exporters’ Forum 2026 award for supply-chain traceability in the marine products category. The award was presented in Kochi on 8 September.

A five-member jury of exporters, a port logistics specialist and a food safety auditor assessed 31 entries on documented traceability, temperature records and audit outcomes over FY 2025-26. Coastline Seafoods was recognised for a batch-coding system that lets a buyer trace each carton of frozen shrimp to the landing centre and date of catch. The company says the system cut buyer quality claims by about 40% in its first year of use.

“Buyers in Europe and Japan had started asking for landing-centre data we simply did not collect,” said Thomas Mathew, Director of Coastline Seafoods. “We built the system to keep those buyers, and the award came later.”

About Coastline Seafoods

Coastline Seafoods processes and exports frozen shrimp and fish. Founded in 2005 and based in Kochi, it runs one processing plant and employs 380 people.

Media Contact: Anitha George, Communications Executive, anitha.george@example.com, +91 484 496 0522

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Why this works: editors distrust awards because many can be bought. This release names the awarding body, the jury’s composition, the number of entries and the criteria, then moves to the business result behind the award. If your award has no jury or charged an entry fee for a guaranteed trophy, it is better left off the newswire.

8. Festive offer or event press release sample

FOR IMMEDIATE RELEASE

Ghar Sajavat Home Stores Runs Diwali Furniture Exchange From 17 October to 11 November 2026

Customers can trade in any old sofa or bed for a flat Rs 5,000 off a new one at 22 stores in Rajasthan

JAIPUR, India, 5 October 2026 – Ghar Sajavat Home Stores will run a furniture exchange programme across its 22 Rajasthan stores from 17 October to 11 November 2026. Customers who hand over an old sofa or bed, in any condition, receive a flat Rs 5,000 off a new sofa or bed priced at Rs 25,000 or more.

The company will collect the old item free of charge within Jaipur, Jodhpur, Udaipur and Kota city limits. Usable pieces will be repaired and donated to two Jaipur hostels for working women; the rest will go to a registered recycler. One exchange is allowed per invoice, and the offer cannot be combined with other discounts.

“Every Diwali, customers tell us the real barrier is not the price of the new sofa but what to do with the old one,” said Rajendra Agarwal, Director of Ghar Sajavat. “Taking it away solves that for them and clears a lot of furniture from people’s balconies.”

About Ghar Sajavat Home Stores

Ghar Sajavat Home Stores sells furniture and home furnishings through 22 stores in Rajasthan. Founded in 2008 and headquartered in Jaipur, it employs 310 people.

Media Contact: Pooja Sharma, Marketing Head, pooja.sharma@example.com, +91 141 496 0633

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Why this works: offer releases are the ones that most easily turn into advertisements. This one earns a place by stating exact dates, one fixed discount, the minimum purchase and the conditions, with no “up to 70% off” language. The donation angle gives a local reporter a story beyond the discount. Any claim about price or savings should meet the truthfulness standard in the ASCI Code, since offer copy often gets reused in ads.

What the eight samples share

• The headline is a sentence of news. Company, verb, what happened, and usually a number.
• The first paragraph stands alone. If a sub-editor cuts everything else, the story still makes sense.
• Numbers that can be checked. Crore figures, store counts, square feet, headcount, dates, percentages tied to a financial year.
• One quote, from one named person, saying something useful. A reason, a constraint or an admission.
• No self-praise. None of the eight describes its company as “leading”, “pioneering” or “India’s first” without proof.
• A four-line boilerplate covering what the company does, when it started, where it is based and how big it is.
• A named media contact with a direct email and a landline or mobile with the STD code.

Details specific to Indian press releases

Dateline format

Write the city in capitals, then “India”, then the date in day-month-year order: BENGALURU, India, 29 September 2026. Use the city, not the state, because regional editions filter by city. If your registered office and the news happen in different places, use the city where the news happens.

Rupees, crore and lakh

Choose “Rs”, “INR” or “₹” and use it the same way throughout. For a domestic audience, crore and lakh read naturally. If you want international pickup, give a converted figure once in brackets, state the exchange rate date, and do not switch systems halfway.

Financial year

India’s financial year runs April to March, so “FY 2025-26” is clear where “last year” is not. Foreign readers and even some Indian readers will otherwise assume a calendar year.

Abbreviations

Spell out WHO-GMP, MSME, DPIIT, CSR and similar terms the first time.

Language versions

For regional newspapers, a Hindi, Marathi, Tamil or other language version often improves pickup. Translate from a final English version so that figures cannot drift, and have a native speaker check the quote. Our guide on press releases in Hindi and regional languages covers fonts, numerals and translation checks.

Listed companies

If your company is listed, material events such as funding, acquisitions or large orders usually have to be disclosed to the stock exchange under SEBI’s listing regulations before or at the same time as any press release. Check with your company secretary before scheduling distribution.

Checklist before you adapt a sample

1. Is there a fact in your headline that was not true last month?
2. Can a reader answer who, what, where, when and how much from the first paragraph alone?
3. Is every number either your own verified data or attributed to a named source?
4. Would your spokesperson actually say the quote out loud?
5. Are the dateline city, date and financial year formats correct?
6. Have you removed every adjective you cannot back up?
7. Does the media contact person know the release is going out, and will they answer the phone?

Then compare your draft against the most common reasons press releases get rejected before you submit it.

Frequently Asked Questions

Can I copy these press release samples word for word?

No. Every company, person and figure here is invented, so the sentences will not be true for your business. Use the samples as a structure: headline, optional sub-headline, dateline and lead, detail paragraph, one quote, boilerplate, media contact.

What is the correct dateline format for an Indian press release?

City in capitals, country, then date in day-month-year order, followed by a dash and the first sentence: “PUNE, India, 18 March 2026 – Saral Kirana has raised…”.

Should I use crore and lakh or millions?

Use what your target readers use and stay consistent. Crore and lakh suit Indian readers. If you also want foreign coverage, add the converted amount once in brackets rather than changing units mid-release.

How long should an Indian press release be?

Most announcements work at 300 to 500 words. The samples here are shorter to keep this page readable. Funding and results releases can run longer because of the figures, but a release that passes 800 words usually has padding that an editor will cut.

Do I need to include GST or CIN numbers?

No. Registration numbers belong on invoices, your website and regulatory filings. The boilerplate only needs the business, founding year, base city and size.

Is a festive offer really press release material?

Only if there is something beyond the discount: a new format, a social angle, a large number of stores or a genuinely unusual term. A plain “Diwali sale” is advertising and is better placed as an ad.

From sample to published release

Once your version is ready, the step-by-step submission guide explains formatting, images and timing. When you are ready to publish, you can submit your press release to Concierge Press Wire for editorial review and distribution.